Ira Vengurlekar

I'm an MSc Marketing & Creativity student at ESCP Business School, currently based between Berlin and London. My background is in recruitment marketing, CRM, and events, and lately I've been building AI-driven products and strategy — including MINA, a menopause support platform I helped build as Chief AI Officer. I like projects where strategy and building actually meet.

Projects

Revolut — "Your Unfair Advantage"

A brand campaign for Revolut Premium, built around the idea that benefits only matter if people know when to use them.

Raw Mango — "Bringing Raw Mango to the UK"

A UK market entry strategy for an Indian heritage textile brand, built around cultural authority rather than retail footprint.

Greggs — "Eat MORE Sausage Rolls"

A data-driven brand campaign that tested assumptions against real statistics instead of guesswork.

AI Projects

AI-driven product and strategy work.

MINA — "For and By Women"

A digital menopause support platform for women, with a workplace layer built for the UK's new employer requirements.

Ira's Portfolio — This Website

This portfolio site, built by directing Claude Code rather than writing the code by hand.

Contact

Ways to reach me.